Marketing Management

This 12-hour program combines market analysis, campaign planning and measuring results. It covers the competitive environment, SWOT and the seven elements of the marketing mix, connecting product value and customer needs to suitable channels. Topics include objectives, audiences, budgets, schedules, performance measures, advertising messages and media selection. Practical work includes a marketing case, a model plan and a campaign concept, alongside content, digital marketing, public relations and consumer behaviour.

Marketing and content professionals, entrepreneurs and business owners, and sales and public relations teams.

• Analyse the marketing environment and competitors using SWOT.
• Connect the marketing mix to product value and customer needs.
• Define objectives, audiences, channels, budgets and performance measures.
• Develop an advertising and promotional campaign concept and message.
• Select digital tools, create content and measure results.

Detailed entry requirements are not specified on the published page. Contact Pioneers Training Center to confirm suitability and requirements before enrolling.